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Radio is the most prevalent mass medium in the world with the ability to reach 95% of planet’s population. UNESCO’s General Conference last year proclaimed 13 February as World Radio Day*,
World Radio Day 2022 Journée mondiale de la Radio 2022 Día Mundial de la Radio Всемирный День Радио 世界广播日 اليوم العالمي للإذاعة
Proclaimed in 2011 by the Member States of UNESCO, and adopted by the United Nations General Assembly in 2012 as an International Day, February 13 became World Radio Day (WRD). Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium. This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard. Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations. Radio continues to be one of the most trusted and used media in the world, according to different international reports. The theme of the 2022 edition of World Radio Day is thus devoted to "Radio and Trust".
CELEBRATIONS IN 2022 On the occasion of World Radio Day 2022, UNESCO calls on radio stations worldwide to celebrate this event’s 11th edition and more than a century of radio. This edition of WRD is divided into three main sub-themes: Trust in radio journalism Produce independent and high-quality content Respecting basic standards of ethical journalism has become challenging in the present high-tempo digital age. However, in order to keep or raise listeners’ trust, journalism must continue to be based on verifiable information that is shared in the public interest, holds the powerful to account and helps society build a better future for all.
Trust and accessibility
Take care of your audience Reaching out to a selected audience group implies serving the informational needs of all listeners and being a catalyst for integration and social participation - including persons with disabilities. Digital radio platforms provide grounds for innovation in the accessibility of content for the latter, such as the use of sign languages or automated subtitles for hearing-impaired audience when streaming, or announcements of content for blind listeners.
Trust and viability of radio stations Ensure competitiveness How can radio survive when financial crisis hits the media market? How to transform loyal audience engagement into financial sustainability? This sub-theme links the economic survival of radio stations to their ability to attract and retain a large enough base of loyal listeners to be sustainable or to embed listener interaction into their business models.
The History of World Radio Day
Proclaimed in 2011 by the Member States of UNESCO and adopted by the United Nations General Assembly in 2012 as an International Day, February 13 became World Radio Day (WRD).
UNESCO’s Executive Board recommended to the 36th General Conference the proclamation of World Radio Day based on a feasibility study undertaken by UNESCO, further to a proposal from Spain.
Radio is one the most trusted media in the world providing for more than one century a unique way to access trustworthy journalism. Throughout its history, radio never stopped adapting and developing its capacities, including by harnessing technological innovations, to continue to serve its listeners.
The wide consultation process towards the establishment of World Radio Day carried out by UNESCO started in June 2011. It included all stakeholders, namely broadcasting associations, public, private, community and international broadcasters, UN agencies, funds and programmes, topic-related NGOs, academia, foundations and development agencies as well as UNESCO Permanent Delegations and National Commissions.
The vast majority (91%) of stakeholders consulted believed that a World Radio Day could contribute to the promotion of the UN Charter and to human development. The leader of the project, the Academia Española de la Radio, received over 46 letters of support from diverse stakeholders, including the Arab States Broadcasting Union (ASBU), the Asia-Pacific Broadcasting Union (ABU), the African Union of Broadcasting (AUB), the Caribbean Broadcasting Union (CBU), the European Broadcasting Union (EBU), the International Association of Broadcasting (IAB), the North American Broadcasters Association (NABA), the Organización de Telecomunicaciones Ibeoramericanas (OTI), BBC, URTI, Vatican Radio, and more.
The date of 13th of February, the day of the United Nations radio establishment in 1946, was proposed by the Director-General of UNESCO for the World Radio Day. The objectives of the Day are on the one hand to raise greater awareness among the public and the media regarding the importance of radio, and on the other hand to encourage decision-makers to establish and provide access to information through radio as well as to enhance networking and international cooperation among broadcasters.
The consulted stakeholders also proposed ideas for the programme of said celebration: extensive use of social media, annual themes, a dedicated website enabling virtual participation, special radio programmes, radio programme exchanges, a festival involving key partners etc.